Launching campaign for Luk Beer.
With the brand and cans ready, Luk Beer needed a launch moment worth remembering. We created the full campaign: 3D product videos, social content, event posters, and in-venue visuals to introduce the beer to Madrid and give the launch party a look as distinctive as the product itself.
Scope
Client
Duration
Year
Challenge
(01)
Introducing a new beer brand to the world with no budget for half-measures.
A great brand identity only goes so far. The launch moment is where it either lands or gets ignored. Luk Beer needed campaign assets that could do real work: build anticipation on social, dress the launch party with something memorable, and create a visual impression strong enough to stick with a young Madrid audience encountering the brand for the first time.
Approach
(02)
We built the campaign around the product, making the can the hero.
We produced 3D product videos for advertising and social media, giving the cans a cinematic quality that punched above the brand's size. We designed a series of event posters that played with the word BEER, typographically bold and instantly recognisable, and used them to dress the inauguration party. Social posts and stories were created to build momentum ahead of launch, and additional video content was produced specifically for in-venue decoration at the party itself.
Outcome
(03)
The launch landed. The brand stayed.
The inauguration party had a visual identity as considered as the beer itself. The social campaign got the brand moving before the event, and the 3D content gave Luk assets they could keep using long after launch day. Three years on, the brand is still active in the market, expanding the range, and opening a restaurant in Madrid: proof that a launch done right has a long tail.
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