Product Experience design.
Social Mirror makes smart mirrors that let users take photos, scan a QR code, and receive them instantly on WhatsApp. We designed the full user-facing experience: the mirror interface itself and the microsite where users download their photos and grant permissions, building something that could adapt to any client's brand without compromising usability.
Scope
Client
Duration
Year
Challenge
(01)
We designed for the moment of encounter, not the ideal user journey.
When designing the interface of a “non-Standard” medium, mobile heuristics don’t apply, so we developed a custom interaction model (layout grids, legibility rules and motion principles, such as Fitts’s Law..) optimized for a reflective surface viewed at 1–2 meters. To reinforce perceived product value, the UI tone had to communicate premium hardware quality, brand-free and position the mirror as a professional-grade tool rather than a trendy device.
Social Mirror's product lives in event spaces, hotel lobbies, and brand act so design needed to be fully white-labelable, adapting to the visual identity of whichever brand had deployed the mirror in their space.
Approach
(02)
Microcopy design: Finding the right words to strengthen the brand’s VP.
The marketing website had a unique challenge: persuade enterprise buyers while the product is still evolving.
The design and content were intentionally structured to guide B2B audiences from product awareness to consideration: Our narrative emphasizes ROI, operational benefits, and reliability (Key factors that build trust and drive engagement with enterprise decision-makers).
We developed the complete microcopy system (Headlines, key words, CTAs, onboarding, product descriptions, error messages, tooltips, and navigational cues) to guide users through the experience with clarity and intent.
Every word was intentionally crafted to help users understand the product faster and move through key actions with less friction.
Outcome
(03)
A product experience that works anywhere, for any brand.
Social Mirror now has a client-facing experience that functions seamlessly whether deployed at a luxury hotel or a brand activation. The white-label system gives their sales team a genuine commercial asset: clients can see their own identity in the product instantly, which reduces friction in the sales process as much as it does in the user experience.
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