Visuals for Paula Camarasa.
Paula Camarasa is a Barcelona-based art director who needed something genuinely distinctive for her personal site. We designed a 3D logo with a liquid chrome effect: bold enough to be a statement, precise enough to feel like her.
Challenge
(01)
An art director's personal brand needs to do what their clients' brands can't.
Paula's work is bold, considered, and visually sophisticated, which means her own identity had to clear an unusually high bar. A generic logo or wordmark wouldn't say anything. She needed something that felt genuinely original, integrated naturally with her existing website, and communicated her creative sensibility at a glance to the clients and collaborators landing on her page.
Approach
(02)
We designed something that behaves more like a material than a mark.
We created a 3D logo with a liquid chrome effect: reflective, tactile, and visually arresting without being decorative for its own sake. The treatment gave Paula's name a physical presence on the page, something that catches the eye and holds attention. The design was built to integrate cleanly with her site and work as both a standalone mark and an ambient presence within the broader layout.
Outcome
(03)
A logo that does the job of ten words in a single glance.
Paula now has a personal identity that genuinely reflects the quality and character of her work. The chrome 3D treatment gives her site an immediate visual impact, distinctive in a space where most creative portfolios look similar, and positions her clearly as someone with a strong, specific point of view.
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